Instagram marketing,
strategy, and content
For business owners who want their Instagram to be as bloody brilliant as their business
Truth bomb... most business owners don’t love their Instagram
In fact, they often feel embarrassed by it.
Their business is brilliant but their Instagram isn’t showing anyone that brilliance... yet.
It is the weak link in an otherwise incredible marketing chain.
And, if you hadn’t guessed already… I’m here to fix that.
Here's how you can finally love your Instagram... and get scrollers to love it too
You know your business is amazing.
I make sure your Instagram shows it too!
Sound familiar? Be honest!
You’ve been 'winging it' for longer than you care to remember
Your content feels messy and off-brand
You waste too much time scrolling 'for inspiration” but never actually post
You cringe a little at your own feed because it doesn’t reflect how good your business actually is
You know your business has a story but you just can’t seem to get it across in your content
You’re not sure what’s working because you never have the time to check
You wonder if maybe your business just isn’t 'Instagrammable'
If any of this rings true, you’re not the problem... your Instagram setup is. And that’s exactly what I help fix.
TESTIMONIALS
The best kind of messages to land in my inbox
You love your business but you don't love your socials
Your audience can’t see what you do, how you help, or why you’re the right choice. Instagram is where trust is built and awareness grows and if it's not done right then that’s connections lost and, more importantly, money left on the table. So, make it work as hard as your business does!
And when it's finally working...
Your Instagram finally sounds and looks like your business
Your audience understands exactly what you do and why you’re the right choice
You attract clients who feel like a perfect fit
Your content starts conversations and real opportunities
You feel proud to share your profile with anyone who asks
Your strategy gives you direction instead of stress
You build momentum, trust, and visibility every single week
You stop comparing yourself to creators and start staying in your own lane
Your business feels aligned across every touchpoint
HEY, I'M ZOE AND I HAVE A WHOLE LOT OF [insta] LOVE TO GIVE
Whether you're after some direction and guidance or you're ready to hand over the Instagram headache to someone else, I'm the one who gets it. I'll bring the plan, the clarity, the creative spark, and a whole lot of feel good vibes.
Why Instagram matters
Instagram isn’t just for creators, influencers, or lifestyle brands. Yeah, I know they look cool in the scroll but, actually, Instagram is a powerful marketing tool for every business.
Consultants, accountants, engineering firms, freelancers, tech companies… if your audience is made of humans, Instagram has a place in your marketing ecosystem.
It builds trust, shows the real side of your business, what's going on on the inside, who works there, how to work with you, and helps people understand who you are long before they’re ready to buy.
Here's why it works for any business
People buy from people
Even in B2B, relationships drive decisions, and Instagram humanises your brand.
It’s where your audience checks you out
Nearly 80% of buyers look at socials before enquiring. If your Instagram is empty or unclear, you instantly lose credibility.
It builds trust faster than any other platform
Showing your process, expertise, team, client stories, and personality creates connection.
It’s a visual shop window
Even the least 'sexy' industries can show their value in a clear and compelling way.
It connects all your marketing
Instagram bridges your website, email list, PR, networking, and real-life conversations.
Your competitors are already there
And if they’re not? Even better as you get the advantage.
TESTIMONIALS
What my clients are saying...
Zoe doesn't just "do" your Instagram, she is a strategist that will help you present the best version of yourself and your business to the world. She'll play with your strengths and bring them to live in a bigger than 3D way. Plus she's literally the most fun and lovely person to work with.
Delia Monk
I literally get chills sometimes looking at your at your content. I just love it so much. It's absolutely amazing. I just think it's absolutely incredible.
Amelia Hunter
I feel like it is more fun and less of a burden. Reach has increased for sure. Zoe guided me out of my comfort zone and helped me feel more confident showing up online.
Leigh Matthews
Instagram is a vital part of your marketing ecosystem. It bridges the gap between your website, email, PR, and the experience of meeting and working with you. It humanises your brand, building trust, and creating awareness long before someone is ready to buy.
Freebie Alert!
Starting your business felt easy... until you had to market it on Instagram. Don’t fret! I’ve got some free resources to help you find some Insta Love!
I'M A PROUD MEMBER OF...
A Social Media Manager's Community
A Barcelona Entrepreneur's Community
Got some doubts?
Frequently Asked Questions
I understand that choosing the part of your business that needs support (and the person to do it) can be difficult. Hopefully these FAQs will clear up any doubts...
Why invest in Instagram over another social platform?
You don’t have to be on Instagram, but you do need to show up somewhere your audience actually hangs out. Nearly 80% of buyers check a business’s socials before purchasing, so not having a presence is leaving money on the table. Instagram is a brilliant all-rounder... visual, search-friendly, community-led, and perfect for freelancers and service providers who want to build trust fast.
There are loads of social media managers… why choose you?
Because my clients describe working with me with words like: creative, strategic, fun, genius, collaborative, organised, efficient, flexible. I bring clarity, structure, creativity, and a “no fluff” approach to making your Instagram work harder for you.
I’m not sure Instagram is worth my time and energy
Totally understandable! Instagram can feel exhausting when you’re winging it. But with the right plan and support, Instagram becomes a place to build trust, show people what it's like to work with you and, ultimately, how brilliant your business actually is. You don’t need to be everywhere. You just need to be where your audience hangs out, and Instagram is still one of the strongest platforms for businesses.
How do I choose between The One and The Love Nest?
In a nutshell, it comes down to budget.
The One is my full Instagram management service. Prices start at €750 per month, and it takes Instagram off your plate completely. Strategy, content, scheduling… all handled.
The Love Nest is support + guidance. I get you set up with clarity, confidence, visuals, ideas, and content frameworks. Then you run things yourself. It’s a one-off investment.
What if my project isn’t listed in your services?
Instagram support comes in many shapes and sizes. Like photography, reels filming, content planning, editing, ideas, coaching, training, templates, etc. Tell me what you need and I’ll let you know how I can help outside of my standard offerings.
Do you use AI?
Yes, of course! In the same way most smart modern businesses do. It helps me brainstorm, unblock, research, and analyse… but it does not replace my creativity, strategy, or expertise. My brain leads; AI supports.
What results can I expect?
No account, business, industry is the same, which makes this question impossible to answer. But, It whether you choose The One or a Love Nest, you get out what you put in. With management, your account benefits from consistent strategy, creative content, and posts built to work with Instagram’s rules, not against them. With support-based offers, you get the clarity, direction, and tools to create content that performs better and feels easier.