Instagram marketing,
strategy, and content
For wedding professionals who want their Instagram to be strategic, professional, and as bloody brilliant as their business
Most wedding pros don’t love their Instagram marketing
In fact, they often feel overwhelmed and embarrassed by it.
Their business is brilliant but their Instagram isn’t showing clients and other suppliers that brilliance... yet.
And, if you hadn’t guessed already, I’m here to fix that.
Here's how you can finally love your Instagram... and get scrollers to love it too
Organic Instagram marketing services done properly. Build trust, visibility, and a wedding brand to feel proud of on your social media.
If these ring true for your organic Instagram marketing, then we need to talk!
You know wedding content is so 'Instagrammable' but you can't seem to make that happen
You’ve been 'winging it' for longer than you care to remember
Your content feels messy, off-brand, or non-existent
Another supplier wants to collaborate and you feel embarrassed at the thought
You waste too much time scrolling 'for inspiration' but never actually post
You cringe a little at your own feed because it doesn’t reflect how luxury your service is
You know your business has a story but you just can’t seem to get it across in your content
You’re not sure what’s working because you never have the time to check
Know that you’re not the problem... your Instagram setup is. And that’s exactly what I help fix with strategy, sh*t hot systems, and content done properly.
You know your wedding business is amazing. I make sure your Instagram shows it too!
TESTIMONIALS
The best kind of messages to land in my inbox
The best kind of messages to land in my inbox
You love your wedding business but you don't love your social media
Clients and suppliers can’t see what you do, how you help, or why you’re the right choice for their wedding day. Instagram is where trust is built and awareness grows and if it's not done right then that’s connections lost and, more importantly, money left on the table. So, make it work as hard as your business does!
And when your organic Instagram marketing is finally working...
Your profile actually reflects the magic you create on the day
Couples understand exactly what you doand why you’re the right fit
You attract the kind of clients who feel easy, aligned, and excited to work with you
Your content starts real conversations (and real enquiries)
You feel proud to share your Instagram when someone asks
You have a clear strategy instead of second-guessing every post
You build trust, visibility, and momentum consistently... even between wedding seasons
You stop comparing yourself to other suppliers and start owning your lane
And your business feels cohesive everywhere... from Instagram to enquiry call to the aisle
HEY, I'M ZOE AND I HAVE A WHOLE LOT OF [insta] LOVE TO GIVE
Whether you're after some direction and guidance or you're ready to hand over the Instagram headache to someone else, I'm the one who gets it. I'll bring the plan, the clarity, the creative spark, and a whole lot of feel good vibes.
Why doing Instagram properly matters
Instagram isn’t just for pretty wedding photos. For wedding pros, it’s your portfolio, your referral network, and your shop window.
Couples will find you on Instagram to do a vibe check. It's THE place to show your style, your energy, and how you will show up on their day.
As a one-time purchase, and that means couples research properly before they enquire. And when Instagram is done properly, it doesn’t just make you look good... it makes you the obvious choice.
And here's why organic Instagram marketing works for any business
People book people
Weddings are emotional. Couples choose suppliers they feel connected to.
It’s where couples check you out
Before they enquire, they scroll. An empty or unclear grid quietly loses trust.
It builds trust fast
Real weddings, testimonials, behind-the-scenes moments is what makes you feel safe to book.
It’s your living portfolio
Your work is visual. Instagram shows your style, energy, and how you would actually show up for them.
It fuels referrals
Tagging venues, planners and photographers keeps you visible in the wedding ecosystem.
Your competitors are already there
And if they’re not? That’s your advantage.
TESTIMONIALS
What my clients are saying...
Zoe doesn't just "do" your Instagram, she is a strategist that will help you present the best version of yourself and your business to the world. She'll play with your strengths and bring them to live in a bigger than 3D way. Plus she's literally the most fun and lovely person to work with.
Delia Monk
I literally get chills sometimes looking at your at your content. I just love it so much. It's absolutely amazing. I just think it's absolutely incredible.
Amelia Hunter
I feel like it is more fun and less of a burden. Reach has increased for sure. Zoe guided me out of my comfort zone and helped me feel more confident showing up online.
Leigh Matthews
Instagram is a vital part of your marketing ecosystem. It bridges the gap between your website, email, PR, and the experience of meeting and working with you. It humanises your brand, building trust, and creating awareness long before someone is ready to buy your services.
Freebie Alert!
Starting your business felt easy... until you had to market it on Instagram. Don’t fret! I’ve got some free resources to help you find some Insta Love!
I'M A PROUD MEMBER OF...
A Social Media Manager's Community
A Barcelona Entrepreneur's Community
Got some doubts?
Frequently Asked Questions
I understand that choosing the part of your business that needs support (and the person to do it) can be difficult. Hopefully these FAQs will clear up any doubts...
Why invest in Instagram over another social platform?
You don’t have to be on Instagram, but you do need to show up somewhere your audience actually hangs out. Nearly 80% of buyers check a business’s socials before purchasing, so not having a presence is leaving money on the table. Instagram is a brilliant all-rounder... visual, search-friendly, community-led, and perfect for freelancers and service providers who want to build trust fast.
There are loads of social media managers… why choose you?
Because my clients describe working with me with words like: creative, strategic, fun, genius, collaborative, organised, efficient, flexible. I bring clarity, structure, creativity, and a “no fluff” approach to making your Instagram work harder for you.
I’m not sure Instagram is worth my time and energy
Totally understandable! Instagram can feel exhausting when you’re winging it. But with the right plan and support, Instagram becomes a place to build trust, show people what it's like to work with you and, ultimately, how brilliant your business actually is. You don’t need to be everywhere. You just need to be where your audience hangs out, and Instagram is still one of the strongest platforms for businesses.
How do I choose between The One and The Love Nest?
In a nutshell, it comes down to budget.
The One is my full Instagram management service. Prices start at €750 per month, and it takes Instagram off your plate completely. Strategy, content, scheduling… all handled.
The Love Nest is support + guidance. I get you set up with clarity, confidence, visuals, ideas, and content frameworks. Then you run things yourself. It’s a one-off investment.
What if my project isn’t listed in your services?
Instagram support comes in many shapes and sizes. Like photography, reels filming, content planning, editing, ideas, coaching, training, templates, etc. Tell me what you need and I’ll let you know how I can help outside of my standard offerings.
Do you use AI?
Yes, of course! In the same way most smart modern businesses do. It helps me brainstorm, unblock, research, and analyse… but it does not replace my creativity, strategy, or expertise. My brain leads; AI supports.
What results can I expect?
No account, business, industry is the same, which makes this question impossible to answer. But, It whether you choose The One or a Love Nest, you get out what you put in. With management, your account benefits from consistent strategy, creative content, and posts built to work with Instagram’s rules, not against them. With support-based offers, you get the clarity, direction, and tools to create content that performs better and feels easier.
Sign up to my newsletter, @Handled, for Instagram updates, content tips, and support to help you finally feel good about your Instagram.
Take the first step to fall in love with your Instagram
LET'S STAY CONNECTED
Follow along on Instagram or drop me an email... I’d love to hear from you.
© Zoe Loves Creating