THE FREELANCER'S INSTA GAME PLAN
You’ve got a business to run and marketing it on Instagram feels like it’s running you. You’re spending hours trying to create content, second-guessing every post, and still not seeing the results you want. It's frustrating. It's exhausting. And you're going around in circles. It's time to stop!

You want eyes on your account and content
If your audience don't see your content, how will they know what you're about, let alone buy from you?! Your business is amazing. It's time to get it in front of the right people and turning scrollers into leads.
You want to have an audience of fans
You just want to find 'your people' and turn them into leads, then buyers, and then fans! Fans who rave about what you do! This is gold. But this can only be done with a plan... a game plan!
You want to create content without
over-thinking it
You have an idea of what to post. But you're not sure how to do it. You try. It's ready to post. But then you are riddled with doubt. Is it any good? Will it flop? Have I edited it right? The list goes on.
Imagine waking up on a Monday morning and getting straight to work without Instagram content creation overwhelm hanging around you all week. This is what having a clear and actionable plan aaaand a blueprint of content to work from looks like. And yep, you can get your hands on this dreamy ideal!
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You are tired of...
Wasting time
You sit down, coffee in hand, to create a reel for your business. An hour later, the coffee is cold and you still haven't finished the reel as something doesn't feel quite right.
Lack of direction
You know your audience is hanging out on Instagram but you're not sure how to hook them in, get DMs of leads, and turn them into clients and fans of your business.
Inconsistent branding
Posts that pop? Sorry, what?! Your posts are just lacking any brand consistency let alone popping out in the saturated content market!
Doubt and uncertainty
You go to press 'share' and are paralysed. You wonder if it's any good so it winds up in your drafts with several others that are gathering dust. Quit with the doubt and replace it with 'do'.
THE FREELANCER'S INSTA GAME PLAN
This isn’t just a strategy, and it’s not just content. It’s a complete blueprint that includes eeeeeeeverything you need to create content faster, with direction, banish doubt, and ensure your business is talking to your people in the right way. Here's what you will get 👇
PART ONE
Your full 50+ page strategy that covers objecives, a deep dive into your audience, content strategy, ideas, branding, and so much more!
PART TWO
This is your content blueprint. One month's worth of content so you can see your strategy brought to life in
10 incredible pieces of content created just for you!
PART THREE
Even with the game plan complete I want you to still feel supported. You will have access to a series of cheat sheets and video tutorials to help you when in DIY mode.
Here's how it all comes together
One you confirm the project, I send you a Welcome Pack that includes the link to a detailed questionnaire for you to complete. Approx one week after completion we have a 60min call to plug any gaps and clear any doubts.
I get to work on your in-depth Game Plan of
50+ pages offering the guidance necessary for your content strategy, refresh your branding, and create your content blueprint.
While I am working on your Game Plan you will get filming some video clips. I will supply you with a shooting list. Don't worry, I share cheat sheets to help, and you can of course contact me with any questions or doubts.
Within one month of having our kick-off call I deliver your Game Plan via a pre-recorded video link for you leisurely review and refer back to. And you'll receive a link to a folder with all your final Game Plan, your content, and some bonus resources.
Within two months of project delivery we have a Power Hour so I can answer any specific doubts or challenges your are facing with your Instagram.
This is for you if...

You are fairly comfortable creating a mix of posts, carousels, and reels yourself but you lack the strategy to know how to find your audience, grow it, and convert them into sales.


You aim to maintain a consistent presence on Instagram instead of posting content in a random,
hit-or-miss manner.
You want to find your content creation spark, which has been put out because you feel unsure of where to start.